Libe Swiss Mohale

Libe is a seasoned Brand Innovation, PR Strategist, and Communications expert with over a decade of experience and a Chartered Public Relations Practitioner (CPRP) credential from PRISA. He is the founder of The PR and Brand Network, a strategic communications agency known for its integrated solutions and success across South Africa, Lesotho, and Swaziland. In 2025, The PR and Brand Network will be celebrating its 10th anniversary, marking a decade of impactful brand storytelling and strategic communication excellence in the region. Libe's early career included roles at Vega Pretoria as a Marketing and Sales assistant and Meropa Communications as an Account Executive. His experience spans corporate, academic, and agency roles, including positions at The Open Window Institute, where he served as Public Relations Manager and CSI & Events Manager. Libe has also been a lecturer and guest speaker at institutions like the University of Pretoria, Varsity College, and Rosebank College, this experience has afforded him a role at one of the internationally recognised educational institutions, Limkokwing University of Creative Technology; as the 2022/2023 Faculty of Marketing and Communications Industry Advisor. Libe has managed high-impact campaigns for notable clients, including City of Tshwane, Standard Bank SA, ABSA, Coca-Cola Breweries SA, Mercedes Benz, BMW, National Lotteries Commission as well as key clients in Lesotho, such as Standard Lesotho Bank (SLB), Lesotho Flour Mills, and Maluti Mountain Brewery (MMB). During the COVID-19 pandemic, he helped several brands navigate the crisis and expanded his agency's footprint across Africa. His notable projects include the LNIG-Hollard co-branding in Lesotho, the launch of the Unayo app for Standard Lesotho Bank, and contributions to the Lesotho Perception Study and certification projects for the Lesotho Standards Institution, and the 10-year strategy conference for the Lesotho Highlands Development Authority (LHDA). A passionate advocate for community upliftment, Libe has led CSR initiatives like the #SwissLove charity campaign and served as a Vodacom Lesotho #KaeKapaKae brand ambassador. He has been a PR and Communications Manager for Afropunk, this career highlight channelled his role in successfully rebranding and managing the Lesotho Tourism Festival (LETOFE), which is now known as Standard Lesotho Bank’s LETOFE lifestyle event. Libe’s achievements have earned him recognition from PRISA and nominations for its Vice-President position. He holds an award-winning post-graduate diploma in Brand Innovation from Vega School of Brand Leadership.