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The conversation does not wait for the summit.
Between summits, the people shaping how Africa is seen meet online to work through one question at a time. Take a seat, bring a question, leave with something you can use on Monday.
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The voices in the room.
Practitioners, agency leaders, academics and officials who have taken the floor in these sessions.
Lusine SargsyanFounder, Africa O'Clock
Daniel KodjoEditor-in-Chief, 7info
TeknoushContent Creator
Bennet OtooPR Manager - Africa, Yango Group
Neema Balolebwami NellyAI Advisor & Public Speaker
Chara TsitouraDirector of Communications & Branding | Co-Founder, Afrilanthropy
Damilola OrenisileTeam Lead, Comms and Programmes, The Comms Avenue
Sharon Adaigbe Co-Founder, The Comms Avenue
Benson Gideon MamboshoFounder, Native Media
Mncedisi R. DlaminiCommunications Specialist, Young Heroes Eswatini
Missed one? Catch up.
Every session so far. Where a recording is public, it plays on the session page.

Friday, July 10th 2026, 2h
Youth & Mentorship in Communications: Bridging the Gap between Emerging Professionals and Industry Leaders
Africa’s communications industry is at a pivotal moment, with youth increasingly shaping narratives and driving innovation. Yet, many emerging professionals face challenges in accessing mentorship, networks, and leadership guidance. This webinar provides a platform to explore how mentorship can bridge generational divides, foster collaboration, and empower young communicators to take ownership of Africa’s global narrative. By connecting youth with seasoned professionals, the session will highlight practical models, success stories, and strategies for building sustainable mentorship ecosystems across the continent.
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Wednesday, July 1st 2026, 2h
Don't Just Translate, Localize: Winning Hearts and Minds in Francophone Africa
Global brands often hand their African PR briefs to teams in Paris, or simply run English copy through Google Translate into standard European French. They think they are being efficient. But in reality, they are completely missing the heartbeat of the region. A billboard or press release written in stiff, formal Parisian French completely alienates a consumer in Abidjan or Dakar. To build real trust, a brand has to understand the local humor, the street slang, the social hierarchies, and the deep cultural values that a dictionary simply cannot teach you. This webinar is about moving past the language barrier and learning how to actually connect with the people.
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Tuesday, May 12, 2026, 2h
Leveraging AI, Digital First Media and PR to Compete on the Global Stage
Joint Webinar with ICCO - Leveraging AI, Digital First Media and PR to Compete on the Global Stage. Learn from top practitioners how artificial intelligence and digital-first strategies are reshaping the PR landscape globally.
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April 16, 2026, 2h
Africa as a Brand — Ghana's Role in Shaping the Continental Narrative
Three powerhouse women in PR and communications unpack how Ghana is influencing the continent's story — and what that means for communications professionals.
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RecordingFebruary 11, 2026, 1h 30m
Beyond Safaris: Re-imagining Nation Branding in Kenya and South Africa
Who Gets to Tell Africa's Brand Story? A thought-provoking discussion on nation branding, exploring how Kenya and South Africa are reshaping their narratives on the global stage.
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December 3rd, 2025, 2h
The Role of PR in Politics
PR is often misunderstood especially in politics and it is reduced to propaganda, spin, or agenda-pushing. But that narrow view overlooks the meaningful role strategic communication plays. In this webinar, we uncover how effective PR can support informed decision-making, strengthen transparency, and close the gap between leaders and the communities they serve. If you've ever wondered how political narratives truly take shape, this is your opportunity to learn!
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October 31, 2025, 1h 30m
The Future of African Brands
The Future of African Brands: Reclaiming Market Share from Global Giants
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September 25, 2025, 58m
The Future of Trust
The Future of Trust: Leveraging Digital Channels for Crisis Response and Brand Resilience
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