Research
Evidence for Africa’s reputation.
Research to inform the conversations about how Africa is seen, represented and understood.
Better questions begin with evidence.
The Africa Brand Index asks what turns pride in the continent into preference for its brands. The distance between these two figures is the work.
80%Believe in Africa
15%Buy African brands
Working baseline figures presented at the Africa Brand Index 2026 launch.
Research
Belief is not the problem.
The Africa Brand Index asks what turns pride in the continent into preference for its brands. Closing that gap is communications work.
More research to come.
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