Africa Global PR Week

Redefining PR · Redefining Africa

5%

The Programme

Three days of storytelling, technology, and global influence — building a vision for reclaiming the continent's narrative.

August 26–28, 2026Mövenpick Hotel · Nairobi
01
DAY 1

IDENTITY: Redefining Africa’s Identity: Stories, Nations & People

Every strong brand begins with identity. Before Africa can transform global perceptions, attract investment and strengthen its influence, it must define who it is and confidently tell its own story. Day One explores how strategic communication can help Africa reclaim ownership of its narrative and establish a foundation for long-term reputation and competitiveness.

Daily Focus

Identity

Driving Question

Who tells Africa’s story?

Keyword

Storytelling