ARTICLES
& INSIGHTS
Thought leadership, industry news, and in-depth analysis from the African PR community.
Latest Publications
Read the latest trends and stories shaping the narrative.
Politics
Dec 03, 2025•Media Relations
The Evolving Role of Public Relations in Today’s Political Landscape
Unpacking the shifting dynamics that are reshaping political communication in Kenya and beyond.
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Brands
Nov 14, 2025•Wangari Kariuki
The Future of African Brands: Reclaiming Market Share from Global Giants
Africa’s rapidly expanding consumer markets hold immense promise. However, one question continues to loom large - Why do African brands still represent such a small share of their own markets?
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Insights
Nov 12, 2025•Elizabeth Mutheu
A Passport, a Dream, and a Global Stage: My Journey to Sharjah
On September 9th, I boarded my very first international flight destination: Sharjah, UAE. What awaited me was more than just a new country; it was the experience of a lifetime.
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Culture
May 29, 2025•June Shammah
The Gatekeepers of Cool: How PR Drives African Pop Culture
Let’s be real — in 2025, being talented is cute, but being packaged? That’s where the power is!
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