Ayodeji Razaq

Ayodeji Razaq is a seasoned communications executive and the Group CEO of RED for Africa, a leading creative communications and development company shaping culture-driven solutions across the continent. With deep expertise in brand strategy, media, storytelling, and youth engagement, he has led high-impact campaigns for governments, multinationals, and development partners across Africa. Ayodeji is also the Co-founder and COO of The People Company, where he focuses on building purpose-led organisations, developing leadership, and driving people strategy. His work sits at the intersection of culture, business, and social impact, helping African brands move beyond visibility to relevance, sustainability, and measurable change.